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Tuesday, 19 February 2013

Mardou&Dean teams up with Sebastian Professional

Sebastian Professional is the official hair sponsor of Mardou&Dean's Runway shows. The successful AW 2013 runway show held in Jakob Church, Oslo, marks the beginning of the cooperation between the two labels. 

The overall beauty concept was to create a cool, boyish look for the girls and a manly relaxed look for the guys. The corresponding styles were created by Sebastian Professional in collaboration with Ingrid Bredholt, head designer of Mardou&Dean. Bredholt says she wanted to express an unpolished beauty. The result was a modern, enviable, effortless look.

The models own hair texture was kept and a center part was made on most of them. After spraying the entire hair with Sebastian Professional Volupt Spray the hair was left to air dry to obtain a right-out-of-the-shower look dried in the winter air. The natural loose hair texture was enhanced by using Sebastian Professional Craft Clay. The hair ends were moistened and Sebastian Professional Shine Crafter Wax was added to create wet, frozen looking ends.

Products used:
Sebastian Professional Volupt Spray
Sebastian Professional Craft Clay
Sebastian Professional Shine Crafter

Backstage at Mardou&Dean AW13
Jakob Church, Oslo

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