The photo exhibition “The First Subterraneans” celebrates Mardou&Dean's Spring/Summer 2013 runway show through the lens of iconic rock photographer Stian Andersen.
“The only people for me are the mad ones, the ones who are mad to live,
mad to talk, mad to be saved, desirous of everything at the same time, the
ones who never yawn or say a commonplace thing, but burn, burn, burn
like fabulous yellow roman candles exploding like spiders across the
stars.”
(Jack Kerouac – On the road, 1957)
Quotes from Jack Kerouac’s “On the Road”, photos by Stian Andersen and
clothes by Mardou&Dean resulting in an exhibition capturing the atmosphere
and special moments of the SS13 runway show of Mardou&Dean as well as the
brands origin that takes inspiration from Beatnik culture and literature.
The vernissage of “The First Subterraneans” took place at the Mardou&Dean
Concept Store in Oslo on 19 April 2013. Music by Michelii, drinks by Bacardi-Martini and Voss, photos by Stian Andersen and the runway Autumn/Winter 2013 film by
Fredric Posé created an event that combined Rock and Fashion and celebrated
the co-operation between the rock photographer Stian Andersen and the
fashion label Mardou&Dean with a big crowd. The exhibition is open to the
public from 20 April until 17 May 2013: Mardou&Dean Concept Store, Sorgenfrigaten 17, 0365 Oslo.
Mardou&Dean was founded in 2007 by Ingrid Bredholt and Patrik Rosenfors. Mardou&Dean aims to express itself through different kinds of arts, focusing on fashion. Inspired by Beatnik culture and literature, constant motion and emotion, is central to the marketing philosophy. ‘Mardou&Dean Jeans’ was introduced to the market in 2007 as a high fashion denim line, with jeans for both men and women. Sweaters and t-shirts were added to the line in autumn 2008. In spring 2010 a complete wardrobe under the name 'Mardou&Dean Souterrain' was launched. Mardou&Dean wants to aspire to a state of mind rather than the dictates of a passing norm.