Amy Admas on the cover of InStyle UK, February 2011
Inside feature: Mardou&Dean - Jean Geniuses InStyle UK February 2011
Mardou&Dean jeans featured as the 'Jean Geniuses' in the February Issue of InStyle UK. Enlarge the picture above to see what Harvey Nichols buyer Hannah Wick says about the jeans.
Mardou&Dean was founded in 2007 by Ingrid Bredholt and Patrik Rosenfors. Mardou&Dean aims to express itself through different kinds of arts, focusing on fashion. Inspired by Beatnik culture and literature, constant motion and emotion, is central to the marketing philosophy. ‘Mardou&Dean Jeans’ was introduced to the market in 2007 as a high fashion denim line, with jeans for both men and women. Sweaters and t-shirts were added to the line in autumn 2008. In spring 2010 a complete wardrobe under the name 'Mardou&Dean Souterrain' was launched. Mardou&Dean wants to aspire to a state of mind rather than the dictates of a passing norm.
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