Saturday was the big day we have been waiting for. For weeks we have worked on the project 'Paired Up'. It is an exhibition featuring our new campaign pictures shot by Oda Berby, a second photoshoot portraiting 46 people in pairs wearing Mardou&Dean jeans, our new s/s 2010 collection and last but not least; celebrating the collaboration with Kaare Lund Agenturer. The evening was held in one of Kaare Lunds boutiques in Oslo, Koma, which turned 5 years.
If you live in Oslo you can go and see selected photos from the two photoshoots, in real size, at Koma the next months.
Mardou&Dean was founded in 2007 by Ingrid Bredholt and Patrik Rosenfors. Mardou&Dean aims to express itself through different kinds of arts, focusing on fashion. Inspired by Beatnik culture and literature, constant motion and emotion, is central to the marketing philosophy. ‘Mardou&Dean Jeans’ was introduced to the market in 2007 as a high fashion denim line, with jeans for both men and women. Sweaters and t-shirts were added to the line in autumn 2008. In spring 2010 a complete wardrobe under the name 'Mardou&Dean Souterrain' was launched. Mardou&Dean wants to aspire to a state of mind rather than the dictates of a passing norm.
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