Getting ready for Saturday Night

Customized

Work in progress...

Detail shots of the customized jeans - limited edition S/S 2009.

Let me introduce you to Love

Beth Ditto and Iggy Pop posing for Love, the new magazine launched on Valentine's Day 2009 by the super cool britsh fashion mag, POP.

Dean's Street

We are in London these days to exhibit during fashion week and last night we spotted this sign close to Oxford Circus. Mardou is a bit jealous...

Look Book S/S 09

Here are some of the jeans models you can expect to see in store this spring. All of them made out of the best Italian denim including some pieces in Japanese Selvage denim. There are plenty more models to see and most of them come in a variety of washes.

Mardou Mod. 9 Stone

Mardou Model 6 Aqua

Mardou Model 7 Nipponlight

Mardou Model 3 Acid

Mardou Model 1 Vit

Dean Model 4 Nipponsky

Dean Model 3 Stone

Dean Model 1 Acid

Remembering Jean Seberge

The real picture


The Fashion editorial

Photographer Ellen von Unwerth for American Vogue, October 1990. Model: Christy Turlington

The American actress Jean Dorothy Seberg was born Novenber 13 in 1938. She starred in 34 films in Hollywood and in France. Seberg became an icon, even more after her roles in numerous French films and the tragedy of her turbulent life and eventual suicide, August 30, 1979.

Hint of Summer

Photographer David Vasiljevic for Numéro Tokyo, March 2009. Model: Jessica Stam.

Vintage Lovin'

If you are into Vintage Denim you should defenitely read the Repeat to fade blog, and do yourself a favour and listen to the soundtrack on the site while reading.

Some history

Denim has become a universal phenomenon and most people are familiar with the words jean and denim. But does anyone actually know where the two words come from?

The word denim comes from the name of a sturdy fabric called serge, originally made in Nîmes, a city in South of France. Originally this fabric was called serge de Nîmes, the name was soon shortened to denim. The city Nîmes derives its name from that of a spring, Nemausus, in a village in the Roman Empire. Which again is named after the god Nemausios from Celtic mythology.

Denim was traditionally colored blue with indigo dye to make blue "jeans", though "jean" then denoted a different, lighter cotton textile; the contemporary use of jean comes from the French word for Genoa, Italy (Gênes), where the first denim trousers were made. Genoa (Genua) was a city of the ancient Ligurians. Its name is probably Ligurian, meaning "knee", i.e. "angle", from its geographical position. Or it could derive from the Celtic root genu-, genawa, meaning "mouth", or from the Latin word of Celtic origin "ianua", meaning "door".

ref. Wikipedia

Alice in Wonderland

Olivier Theyskens for Rocha

Viktor&Rolf

Rupert Everett and Donatella Versace

Tom Ford

Jean Paul Gaultier

Marc Jacobs

Alexis Roche and John Galliano

Helmut Lang

Stephen Jones and Christian Lacroix

Karl Lagerfeld

Nicolas Ghesquière for Balenciaga

Amazing pictures.

Photographer Annie Leibovitz for American Vogue, December 2003. Model: Natalia Vodianova.

More...

Thought you would like to see some more pics of our customized jeans. Pics taken from chickwithguns.com/blog.

Yeah!

One of our customized denim shorts spotted on Norwegian Cosmopolitan's fashion editor Elisa Røtterud. Picture taken from http://www.henne.no/ which magazine is covering Oslo Fashion Week.

I love editorials. They make you dream, think, forget and everything else that one needs to get through the day. The Diary shall be full of these, please remind me if I forget that.

xxx
Mardou

CartoonMe

Photographer Craig McDean for Vogue US, May 2008. Model: Coco Rocha.